This glossary contains every important word you have learned. Words are added here only after you understand them — not just after you see them. Come back to this page to revise.
Learned in Lesson 1
| Word / Phrase | Meaning | Example |
|---|---|---|
| Greet | To say hello to someone | "Always greet the client first." |
| Introduce | To tell someone your name and who you are | "Let me introduce myself." |
| Professional | Related to work; behaving in a business-like way | "His email was very professional." |
| Client | A person or business that pays you for your services | "I have a meeting with a client today." |
| Service | Work you do for someone (not a physical product) | "We offer website development services." |
| Business owner | A person who owns and runs a business | "The business owner wanted a new website." |
| Digital marketing | Marketing (advertising) done on the internet | "Digital marketing helps you get more customers online." |
| Opportunity | A good chance to do something or achieve something | "This is a great opportunity for your business." |
| Discuss | To talk about something in detail | "Can we discuss your business needs?" |
| Pleasure | A feeling of happiness; used in polite greetings | "It's a pleasure to meet you." |
Learned in Lesson 2
| Word / Phrase | Meaning | Example |
|---|---|---|
| Require | To need something | "What do you require for your business?" |
| Currently | At this time; right now | "What marketing do you currently do?" |
| Challenge | A difficult problem or task | "What is the biggest challenge for your business?" |
| Improve | To make something better | "We can help you improve your online presence." |
| Online presence | How visible your business is on the internet | "Your business needs a strong online presence." |
| Customer | A person who buys goods or services | "How many customers do you get every day?" |
| Competition | Other businesses selling the same thing | "Your competition is already on Google." |
| Understand | To know what something means; to comprehend | "I understand your concern, sir." |
| Interested | Wanting to know more about something | "Would you be interested in learning more?" |
| Solution | An answer to a problem | "We have a solution for this." |
Learned in Lesson 3
| Word / Phrase | Type | Meaning | Example |
|---|---|---|---|
| Appear | Verb | To become visible; to show up | "Your business will appear on Google." |
| Optimize | Verb | To make something as good or effective as possible | "I can optimize your Google Business Profile." |
| Potential | Adjective | Possible; could become real in the future | "Potential customers are searching for you online." |
| Competitor | Noun | A business trying to win the same customers | "Your competitors are already on Google." |
| Benefit | Noun / Verb | An advantage; something good you receive | "The benefit of a website is more customers." |
| Reach | Verb | To get to; to connect with people | "Digital marketing helps you reach more customers." |
| Mention | Verb | To say something briefly in conversation | "You mentioned that you have no website." |
| Trust | Noun / Verb | To believe that someone is reliable and honest | "A professional website builds trust." |
| Visible | Adjective | Can be seen; easy to notice | "Your business needs to be visible online." |
| Result | Noun | The outcome; what happens because of something | "Clients buy results, not services." |
Learned in Lesson 4
| Word / Phrase | Type | Meaning | Example |
|---|---|---|---|
| Objection | Noun | A reason someone gives against an idea | "The client had one objection about the price." |
| Convince | Verb | To make someone believe or agree | "I convinced him that a website is worth it." |
| Proof | Noun | Evidence that something is true | "I showed him proof of the results." |
| Afford | Verb | To have enough money for something | "Most small businesses can afford our basic plan." |
| Concern | Noun | A worry or problem someone has | "I understand your concern about the cost." |
| Guarantee | Noun / Verb | A promise that something will happen | "I cannot guarantee exact numbers, but results are consistent." |
| Proposal | Noun | A plan or offer presented for consideration | "Can I send you a proposal by tonight?" |
| Invest | Verb | To put money into something to get benefit later | "When you invest in SEO, you get long-term results." |
| Sample | Noun | A small example to show what the full thing is like | "Would you like to see a sample website?" |
| Schedule | Noun / Verb | A planned time for something; to arrange a time | "Can we schedule a meeting for tomorrow?" |
Learned in Lesson 5
| Word / Phrase | Type | Meaning | Example |
|---|---|---|---|
| Proposal | Noun | A written offer with details and price | "I will send you the proposal tonight." |
| Proceed | Verb | To go ahead; to start or continue something | "Would you like to proceed with the website?" |
| Attached | Adjective | Included with a message (a file, photo, document) | "Please find the proposal attached." |
| Convenient | Adjective | Easy and comfortable; fitting your schedule | "Please call me at your convenience." |
| Follow up | Verb / Noun | To contact someone again after an earlier conversation | "I am following up on my previous email." |
| Confirm | Verb | To say "yes, this is correct" or "yes, I agree" | "Can you confirm the meeting time?" |
| Regards | Noun | Polite respect; used to end emails (Best regards) | "Best regards, Altamash." |
| Available | Adjective | Free; not busy; ready to be used | "I am available tomorrow afternoon." |
| Summary | Noun | A short version of something longer | "Here is a quick summary of the proposal." |
| Deadline | Noun | The last day or time to finish something | "The deadline for the website is next Friday." |
Learned in Lesson 6
| Word / Phrase | Type | Meaning | Example |
|---|---|---|---|
| Experience | Noun | Knowledge or skill gained by doing something over time | "I have five years of experience in digital marketing." |
| Clarify | Verb | To make something clearer or easier to understand | "Let me clarify the pricing for you." |
| Disconnect | Verb | To lose connection during a call or meeting | "Sorry, I got disconnected. I'm back now." |
| Portfolio | Noun | A collection of your past work to show clients | "Have you seen our portfolio of website designs?" |
| Commission | Noun | A fee (percentage) paid to a platform for each sale or order | "Zomato takes a 25% commission on every order." |
| Summarize | Verb | To give a short version of the main points | "Let me summarize what we discussed." |
| Mute | Verb / Adj. | To turn off the microphone so others cannot hear you | "I think your mic is muted. Could you unmute?" |
| Screen share | Verb / Noun | To show your computer screen to others in a video call | "Let me share my screen to show you the design." |
| Increase | Verb / Noun | To become larger in number or amount; a rise | "Our clients have seen a 40% increase in orders." |
| Directly | Adverb | Without anyone or anything in between; straight | "Customers can contact you directly through Google." |
Learned in Lesson 7
| Word / Phrase | Type | Meaning | Example |
|---|---|---|---|
| Comparable | Adjective | Similar in size, quality, or value; able to be compared fairly | "Our features are comparable to top agency packages." |
| Affordable | Adjective | Reasonably priced; easy for the client to pay for | "We offer affordable plans for small restaurant owners." |
| Customized | Adjective | Built specifically to fit one client's exact requirements | "Every website we build is 100% customized." |
| ROI (Return on Investment) | Noun | The financial profit or value gained relative to money spent | "Google 360 Tour gives you a 300% ROI within three months." |
| Competitor | Noun | Another company offering similar products/services in the market | "Your competitors are already ranking on Google Maps." |
| Premium | Adj. / Noun | High quality, superior grade, or top-tier service | "Our premium package includes 360 Tour and cloud hosting." |
| Guarantee | Verb / Noun | A formal promise that a service will perform or deliver results | "We guarantee that your profile will be verified in 7 days." |
| Flexible | Adjective | Able to change or adjust easily to meet client needs or budget | "We offer flexible payment plans in two installments." |
| Value-added | Adjective | Extra features or benefits included beyond the core price | "We offer free WhatsApp profile setup as a value-added benefit." |
| Transparent | Adjective | Clear and honest, with no hidden costs or secret terms | "Our pricing is completely transparent with zero hidden fees." |
Learned in Lesson 9
| Word / Phrase | Type | Meaning | Example |
|---|---|---|---|
| Guarantee | Verb / Noun | Formal promise of outcome or quality | "We guarantee your profile verification in 7 days." |
| Incentive | Noun | Something that motivates action or fast purchase | "We offer free maintenance as an incentive if you confirm today." |
| Convert | Verb | To turn a casual visitor into a paying customer | "A professional website helps convert site visitors into walk-ins." |
| Retain | Verb | To keep customers or search rankings over time | "Monthly SEO helps retain your top position on Google." |
| Maintenance | Noun | Ongoing technical support and updates | "All plans include 3 months of free maintenance." |
| Visibility | Noun | How easily potential buyers can see your business online | "Google 360 Tour increases your online visibility instantly." |
| Exclusive | Adjective | Limited to specific premium clients; special offer | "If you sign up today, you will get our exclusive bonus." |
| Satisfaction | Noun | State of being completely pleased with results | "Client satisfaction is our highest priority." |
| Testimonial | Noun | Written or video review from a satisfied client | "I can share a video testimonial from a nearby restaurant." |
| Conversion | Noun | The process of turning web traffic into sales leads | "Our fast website design will boost your lead conversion rate." |
Learned in Lesson 11
| Word / Phrase | Type | Meaning | Example |
|---|---|---|---|
| Prospect | Noun / Verb | Potential client who may need your services | "I am calling ten new prospects in retail today." |
| Decision-maker | Noun | Person with authority to purchase or sign | "May I speak with the main decision-maker?" |
| Outbound | Adjective | Calls or pitches initiated by you to new leads | "Our team conducts outbound calls to local stores." |
| Inbound | Adjective | Calls or inquiries initiated by interested clients | "We received five inbound calls from Google today." |
| Availability | Noun | Time or schedule when someone is free to talk | "What is your availability for a meeting tomorrow?" |
| Reschedule | Verb | To change an appointment to a new date/time | "We can reschedule our call for Friday morning." |
| Qualified | Adjective | Meeting criteria to be a good potential customer | "She is a qualified lead for e-commerce design." |
| Gatekeeper | Noun | Staff member who filters incoming calls/visits | "The gatekeeper asked for my reason for calling." |
| Interrupt | Verb | To break into a conversation or daily schedule | "I apologize for the interruption, I will be very brief." |
| Briefly | Adverb | In a short, concise manner without wasting time | "Let me briefly explain how Google Street View works." |
Learned in Lesson 12
| Word / Phrase | Type | Meaning | Example |
|---|---|---|---|
| Demonstrate | Verb | To show how something works clearly | "Today I will demonstrate how Google 360 works." |
| Highlight | Verb / Noun | To emphasize or draw attention to a key point | "Let me highlight the main benefits of this plan." |
| Feature | Noun / Verb | A distinct characteristic or tool of a service | "Our top feature is direct WhatsApp ordering." |
| Structure | Noun / Verb | The organized layout or framework of a deal/pitch | "We designed a clear structure for your website." |
| Overview | Noun | A quick, high-level summary of main points | "Here is a 2-minute overview of our packages." |
| Illustrate | Verb | To explain or clarify using examples or visuals | "This chart will illustrate your sales growth." |
| Specifically | Adverb | In a precise, detailed manner | "We specifically designed this plan for stores." |
| Advantage | Noun | A superior aspect or benefit over alternatives | "Your biggest advantage is ranking first on Google." |
| Key | Adjective / Noun | Crucial, most important, or fundamental | "Fast loading speed is a key factor for SEO." |
| Conclusion | Noun | The final closing section of a presentation | "In conclusion, updating your profile boosts sales." |
Learned in Lesson 13
| Word / Phrase | Type | Meaning | Example |
|---|---|---|---|
| Competitor kuhm-PET-uh-ter | Noun | A person or business that sells the same services as you. Synonyms: rival, opponent. Antonyms: partner, ally. | "Our main competitor does not offer 360° virtual tours." |
| Differentiate dif-uh-REN-shee-ayt | Verb | To show how your service is different and better. Synonyms: distinguish, set apart. Antonyms: blend in, copy. | "What differentiates us is our comprehensive digital package." |
| Credibility kred-uh-BIL-uh-tee | Noun | The quality of being trusted and believed in. Synonyms: trustworthiness, reliability. Antonyms: doubt, distrust. | "A professional website builds credibility with new customers." |
| Portfolio port-FOH-lee-oh | Noun | A collection of past work shown to potential clients. Synonyms: showcase, gallery. | "Let me show you my portfolio — these are real websites I built." |
| Expertise ek-sper-TEEZ | Noun | Deep knowledge and skill in a specific area. Synonyms: mastery, proficiency. Antonyms: ignorance, inexperience. | "My expertise is in helping local businesses rank on Google." |
| Testimonial tes-tuh-MOH-nee-ul | Noun | A written or spoken recommendation from a satisfied client. Synonyms: review, endorsement. Antonyms: complaint, criticism. | "Here is a testimonial from Café Noor — they got 40 online orders per week." |
| Comprehensive kom-pruh-HEN-siv | Adjective | Including everything; complete and thorough. Synonyms: thorough, all-inclusive. Antonyms: incomplete, partial. | "Our comprehensive package includes website, SEO, and virtual tour." |
| Inferior in-FEER-ee-er | Adjective | Lower in quality compared to something else. Synonyms: substandard, poor-quality. Antonyms: superior, premium. | "A cheap website with no SEO is inferior to a professional solution." |
| Reputation rep-yoo-TAY-shun | Noun | The opinion people have about you or your business. Synonyms: image, standing. Antonyms: obscurity, anonymity. | "Good Google reviews build your reputation in the local market." |
| Outcome OWT-kum | Noun | The final result of a service or action. Synonyms: result, end product. Antonyms: cause, origin. | "If I were you, I would focus on the outcome, not just the cost." |
Learned in Lesson 14
| Word / Phrase | Type | Meaning | Example |
|---|---|---|---|
| Follow-up /FOL-oh-up/ | Noun / Verb | An action taken after an initial meeting to continue progress. Synonyms: check-in, continuation. Antonyms: abandonment, neglect. | "I am calling for a quick follow-up regarding our proposal." |
| Relationship /ri-LAY-shun-ship/ | Noun | The ongoing connection and trust built between sales person and client. Synonyms: partnership, connection. Antonyms: conflict, distance. | "We focus on building a long-term business relationship." |
| Nurture /NER-cher/ | Verb | To care for and encourage the growth of a relationship over time. Synonyms: foster, cultivate. Antonyms: ignore, harm. | "We nurture leads by sharing helpful digital tips every month." |
| Retention /ri-TEN-shun/ | Noun | Keeping existing clients active and satisfied so they continue business. Synonyms: maintenance, preservation. Antonyms: churn, loss. | "Client retention is high because our support is fast." |
| Upsell /UP-sel/ | Verb / Noun | Offering a higher-tier service or add-on to an existing client. Synonyms: upgrade, add-on. Antonyms: downsell, reduction. | "After building their site, we upsold them a Google 360 tour." |
| Touchpoint /TUCH-point/ | Noun | Any point of interaction between a business and a client. Synonyms: interaction, contact. | "A monthly review call is a key touchpoint to show value." |
| Feedback /FEED-bak/ | Noun | Information given by a client regarding their satisfaction or opinion. Synonyms: response, review. Antonyms: silence. | "We welcome your feedback so we can perfect your layout." |
| Renewal /ri-NOO-ul/ | Noun | Extending a contract or agreement after it expires. Synonyms: extension, continuation. Antonyms: cancellation, termination. | "Your domain and maintenance renewal is due next month." |
| Maintenance /MAYN-tuh-nuhns/ | Noun | Ongoing technical care, security updates, and backups. Synonyms: upkeep, servicing. Antonyms: neglect, abandonment. | "Our Growth Package includes 12 months of free maintenance." |
| Value-add /VAL-yoo-ad/ | Noun / Adj | Extra feature or benefit included to build customer goodwill. Synonyms: bonus, extra benefit. Antonyms: penalty, drawback. | "As a value-add, we will set up your GMB profile for free." |
Learned in Lesson 16
| Word / Phrase | Type | Meaning | Example |
|---|---|---|---|
| Resolve ri-ZOLV | Verb | Fix a problem. Synonyms: solve. Antonyms: worsen. | "I will resolve this today." |
| Apologize uh-POL-uh-jize | Verb | Say sorry professionally. Synonyms: express regret. Antonyms: blame. | "I apologize for the delay." |
| Assure uh-SHOOR | Verb | Promise confidently. Synonyms: reassure. Antonyms: worry. | "I assure you, it is being handled." |
| Concern kun-SERN | Noun | A worry or problem. Synonyms: worry. Antonyms: confidence. | "I understand your concern." |
| Delay di-LAY | Noun / Verb | Late progress. Synonyms: hold-up. Antonyms: speed. | "I apologize for the delay." |
| Inconvenience in-kun-VEE-nyuns | Noun | Difficulty caused to someone. Synonyms: trouble. Antonyms: convenience. | "Sorry for the inconvenience." |
| Escalate ES-kuh-layt | Verb | Send an issue to a senior person. Synonyms: refer. Antonyms: reduce. | "I will escalate this to our technical lead." |
| Priority pry-OR-uh-tee | Noun | Something handled first. Synonyms: importance. Antonyms: neglect. | "Your request is our priority." |
| Update UP-dayt | Noun / Verb | New information. Synonyms: progress report. Antonyms: silence. | "I will update you by 4 p.m." |
| Compensation kom-pen-SAY-shun | Noun | Money or benefit for a problem. Synonyms: reimbursement. Antonyms: charge. | "We can discuss suitable compensation." |
Learned in Lesson 17
| Word / Phrase | Type | Meaning | Example |
|---|---|---|---|
| Negotiate nuh-GOH-shee-ayt | Verb | Discuss terms to reach an agreement. Synonyms: bargain, arbitrate. Antonyms: dictate. | "We can negotiate the milestone timeline." |
| Terms TURMZ | Noun | Specific conditions or payment rules in a contract. Synonyms: conditions, provisions. | "Our payment terms are 50% advance." |
| Concession kun-SESH-un | Noun | Something granted during negotiation. Synonyms: allowance, trade-off. Antonyms: refusal. | "We can offer a concession on setup fees." |
| Flexible FLEK-suh-bul | Adjective | Adaptable to client needs within limits. Synonyms: accommodating. Antonyms: rigid. | "We are flexible on payment schedules." |
| Margin MAR-jin | Noun | Difference between cost and sales revenue (profit). Synonyms: markup, profit margin. Antonyms: deficit. | "Discounting further will affect our quality margin." |
| Value-add VAL-yoo-ad | Noun / Adj | Bonus service included without raising price. Synonyms: extra benefit, bonus. Antonyms: penalty. | "We offer free GMB updates as a value-add." |
| Mutually beneficial MYOO-choo-uh-lee ben-uh-FISH-ul | Adj phrase | Advantageous for both buyer and seller (win-win). Synonyms: win-win. Antonyms: unfair. | "We want to build a mutually beneficial partnership." |
| Compromise KOM-pruh-myz | Noun / Verb | Settlement reached by mutual concession. Synonyms: middle ground. Antonyms: deadlock. | "We can compromise on two payment milestones." |
| Non-negotiable non-nuh-GOH-shee-uh-bul | Adjective | Fixed standards not open to change. Synonyms: mandatory, fixed. Antonyms: flexible. | "Our website security standards are non-negotiable." |
| Agreement uh-GREE-munt | Noun | Formal contract or accepted understanding. Synonyms: contract, deal. Antonyms: breach. | "I will send the service agreement today." |