In Lessons 1β4, you built a complete spoken sales conversation: greet β ask questions β explain services β handle objections β close. Now it is time to learn the written side.
After every client meeting, you need to:
Most of your clients use WhatsApp. Some use email. You need both skills. And for both, you need a new tense β the Simple Future β to make promises and proposals: "I will send you the proposal tonight."
A professional written message does three things: (1) it reminds the client about you, (2) it shows you are serious and organized, and (3) it gives the client something to share with others. Many deals are closed not in the meeting β but in the follow-up message afterwards. Source: British Council β Business English
Before new learning, let's test what you remember from Lessons 1β4. Try to answer without looking back.
Say the past form of each verb out loud. Then check your answers.
How many did you get right? If you got 8 or more, you are doing well. If less, review the Grammar Reference irregular verbs table.
Which sentence is correct?
Why do you need this tense? Because when you write to a client, you make promises and plans:
"I will send you the proposal tonight."
"I am going to prepare a sample website for you."
"The website will be ready in two weeks."
English has two main ways to talk about the future: "will" and "going to." They have different meanings.
Use "will" when:
Subject + will + base verb
I will send you the details.
The website will help your business.
We will start the work next week.
You will see results in one month.
Use "going to" when:
Subject + am/is/are + going to + base verb
I am going to prepare a sample website for you.
He is going to review the proposal tomorrow.
We are going to start the SEO work on Monday.
"Will" = you decide NOW, at this moment. Or you are making a promise.
"Going to" = you decided BEFORE. The plan already exists.
In sales messages, you will mostly use "will" for promises: "I will send the proposal." Both are correct in most situations β don't stress about choosing the wrong one. Source: British Council β Future: will / going to
Subject + will not (won't) + base verb
Subject + am/is/are + not + going to + base verb
I will not charge you extra for this. (I won't charge you extra.)
The price will not change for 30 days.
I am not going to waste your time.
Will + subject + base verb + β¦?
Am/Is/Are + subject + going to + base verb + β¦?
Will you be available tomorrow?
Will the website be ready by Friday?
Are you going to check the proposal tonight?
Wrong: "I will to send you the proposal." β No "to" after "will"!
Right: "I will send you the proposal."
Wrong: "He going to call you." β Missing "is"!
Right: "He is going to call you."
Wrong: "She will sends the email." β No -s after "will"!
Right: "She will send the email."
Tomorrow | Tonight | Next week / month / year | In two days | Soon | By Friday | Later today
Compare: Simple Present β always, every day | Present Continuous β right now | Simple Past β yesterday, last week | Simple Future β tomorrow, next week
| Tense | When to Use | Structure | Example |
|---|---|---|---|
| Simple Present | Always true, habits, facts | Subject + base verb (+s/es) | "I sell websites." |
| Present Continuous | Happening now, current plans | Subject + am/is/are + verb-ing | "I am building a website." |
| Simple Past | Finished actions in the past | Subject + past form of verb | "I helped a restaurant." |
| Simple Future | Promises, plans, predictions | Subject + will + base verb | "I will send the proposal." |
You promised a client you will email them tonight. Which is correct?
You decided yesterday to prepare a sample website. You tell the client today. Which is better?
Every professional email has 6 parts. Think of it like a sales conversation β but written down. Each part has a job.
| # | Part | What It Does | Example |
|---|---|---|---|
| 1 | Subject Line | Tells the reader what the email is about (keep it short!) | "Proposal: Website Development for Royal Clinic" |
| 2 | Greeting | Polite opening β like saying "Good morning" | "Dear Mr. Sharma," |
| 3 | Opening Line | Remind them who you are and why you are writing | "Thank you for meeting with me today." |
| 4 | Body | The main information β keep it short (3β5 lines) | "As we discussed, I will prepare a website for your clinicβ¦" |
| 5 | Call to Action | Tell them what to do next | "Please let me know if you would like to proceed." |
| 6 | Sign-off | Polite ending + your name | "Best regards, Altamash" |
Starting your email with "Thank you forβ¦" is a powerful habit. It is polite, professional, and creates a positive feeling:
"Thank you for meeting with me today."
"Thank you for your time this afternoon."
"Thank you for considering my proposal."
Source: Grammarly β How to Write a Professional Email
Count the future tense verbs: "I will optimize," "The work will include," "The profile will be ready." When writing proposals, almost every promise uses "will." This is the most common tense in business emails.
1. Wait 3β4 days before following up. Don't message the same day.
2. Never say "Why didn't you reply?" β say "I am following up onβ¦"
3. Keep it short β 3β4 sentences maximum.
4. Always end with a clear next step β "Please let me know ifβ¦"
WhatsApp messages are shorter and less formal than emails β but they should still be professional. Here are templates you can use every day.
Hi Mr. Sharma π
Thank you for your time today. It was great to meet you.
As I mentioned, I will send you a detailed proposal for your Google Business Profile by tonight.
If you have any questions, please feel free to message me.
Best regards,
Altamash
π +91 98XXX XXXXX
Hi Mr. Sharma π
Please find the proposal attached. Here is a quick summary:
β
Google Business Profile setup and optimization
β
Professional photos and business hours
β
Price: βΉ8,000 (one-time)
β
Ready in 5 working days
Would you like to go ahead? I am happy to answer any questions.
Best regards,
Altamash
Hi Mr. Sharma π
I hope you are doing well. I just wanted to follow up on the proposal I sent on Monday.
If you have any questions or would like to discuss further, I am available anytime.
Looking forward to hearing from you.
Best regards,
Altamash
| Rule | ||
|---|---|---|
| Greeting | "Dear Mr. Sharma," | "Hi Mr. Sharma π" |
| Length | Can be longer (5β10 lines) | Keep short (3β5 lines) |
| Emoji | Avoid emojis | π β are okay (but don't overuse) |
| Formality | More formal | Semi-formal (polite but friendly) |
| Sign-off | "Best regards, Altamash" | "Best regards, Altamash" (or just your name) |
Memorize these phrases. You will use them in every email and WhatsApp message.
Wrong: "Respected sir" β This is an Indian English habit. In standard English, use "Dear Mr. [Name]" or "Dear Sir."
Wrong: "Kindly do the needful" β This phrase is not used in modern English. Say "Please let me know if you need anything."
Wrong: "Awaiting your revert" β "Revert" does not mean "reply" in standard English. Say "Looking forward to your reply."
Right: Use the phrases above β they are professional and internationally understood.
You are sending a proposal for website development to a restaurant owner. Which subject line is best?
Which is the correct way to end an email?
You want to promise the client that the website will be finished next week. Which is correct?
You met a client yesterday and want to email them today. Which opening line is best?
You already planned to visit a client on Monday. Which sentence is correct?
Score: 0 / 0
Learn these 10 words. They are essential for professional writing. For each word, notice the type, synonyms, and antonyms.
| Word | Type | Meaning | Synonyms | Antonyms | Example |
|---|---|---|---|---|---|
| Proposal pruh-POH-zul |
Noun | A written offer with details and price | offer, quotation | rejection, refusal | "I will send you the proposal tonight." |
| Proceed pruh-SEED |
Verb | To go ahead; to start or continue something | continue, advance | stop, halt | "Would you like to proceed with the website?" |
| Attached uh-TACHD |
Adjective | Included with a message (a file, photo, document) | included, enclosed | separate, removed | "Please find the proposal attached." |
| Convenient kun-VEEN-yunt |
Adjective | Easy and comfortable; fitting your schedule | suitable, comfortable | inconvenient, difficult | "Please call me at your convenience." |
| Follow up FAH-loh up |
Verb / Noun | To contact someone again after an earlier conversation | check in, reach out | ignore, abandon | "I am following up on my previous email." |
| Confirm kun-FURM |
Verb | To say "yes, this is correct" or "yes, I agree" | verify, approve | deny, reject | "Can you confirm the meeting time?" |
| Regards rih-GARDZ |
Noun | Polite respect; used to end emails (Best regards) | respects, wishes | β | "Best regards, Altamash." |
| Available uh-VAY-luh-bul |
Adjective | Free; not busy; ready to be used | free, accessible | busy, unavailable | "I am available tomorrow afternoon." |
| Summary SUM-uh-ree |
Noun | A short version of something longer | overview, brief | detail, full version | "Here is a quick summary of the proposal." |
| Deadline DED-line |
Noun | The last day or time to finish something | due date, time limit | β | "The deadline for the website is next Friday." |
"Proceed" β stress on the second syllable: pruh-SEED. Don't say "PRO-seed."
"Convenient" β three syllables: kun-VEEN-yunt. The middle part rhymes with "bean."
"Available" β four syllables: uh-VAY-luh-bul. Don't skip the "uh" at the start.
Hear these words spoken naturally at YouGlish.
Read the scenario below. Then write a complete email using the 6-part formula. Write it on paper or type it. Use at least 3 "will" sentences.
You met the owner of a beauty salon today. Her name is Mrs. Priya Gupta. She is interested in getting a website and a Google Business Profile for her salon ("Priya's Beauty Studio"). You discussed the following:
Your task: Write a proposal email to Mrs. Gupta with all the details. Remember:
Notice: 3 "will" sentences, the 6-part structure, bullet points for the summary, and professional tone throughout. Compare your version with this β how close were you?
Read Units 9β10 of English Grammar in Use (Raymond Murphy) β these cover "will" and "going to" with practice exercises. Also study: British Council β Future: will / going to.
Next time you meet a real client, send them a professional WhatsApp message using the template from this lesson. Screenshot it (hide the phone number) and show it to your teacher. This is real-world practice β the best kind.
You can now handle a complete sales cycle in English β both spoken and written. In the next lesson, we will work on telephone and video call skills β how to handle a full phone conversation with a client, including common phone phrases, listening comprehension, and professional call etiquette.
If anything in this lesson was confusing, or if you want me to review an email or WhatsApp message you wrote, send it to me! I will correct your grammar, vocabulary, and tone. Just type /teach and share your message.